Credited editing, directing, VFX, commercial, and social content work.
director / editor turned creative marketing specialist
content strategy built from the edit.
I make the assets, understand the rollout, and know why people stop scrolling. My work crosses major music videos, sports-commercial visuals, fashion recaps, product campaigns, VFX, and social-first artist moments.
This site is the marketing lane: social media management, content marketing, creative strategy, digital content production, and brand content strategy.
impact
public proof and platform context
Major artist and brand-adjacent releases across official channels and public proof assets.
Edit-first creative direction across music, sports, fashion, documentary, and commercial projects.
Social proof from HeartKadin rollout activity around a short-form audio moment.
positioning
what makes this useful to a marketing team
I am not coming at marketing from a generic content calendar. I am coming from the edit room, where attention is built frame by frame: opening seconds, rhythm, visual memory, retention, captions, audience comments, reposts, deadlines, and the pressure to make a piece feel bigger than the resources behind it.
That gives me a practical lane inside a team. I can help plan the campaign, shape the story, research the trend, make the asset, edit the cutdowns, write the post language, and understand why the piece worked.
case studies
goal / role / asset / platform / impact
selected work reframed for marketing value.
These are not just videos. They are examples of how I build attention systems: official releases, social moments, campaign films, product cutdowns, live recap assets, and proof points that make a brand or artist easier to remember.
major-label music marketing / performance edits
Lil Baby / official video work
- goal
- Turn major-artist footage into official videos with pace, polish, and replay value.
- my role
- Editor for Lil Baby - F U 2X and Lil Baby x NFL - Touchdown.
- what I made
- Performance edits shaped around visual hooks, track energy, release polish, and platform delivery.
- where it lived
- Official YouTube releases, label channels, artist rollout clips, and social-facing assets.
- impact
- 20M+ public YouTube views across the attached F U 2X and Touchdown proof points.
- why it worked
- The edit moves fast without feeling random: clear performance selection, repeated visual punctuation, and cuts timed for replay.
artist rollout / short-form content system
HeartKadin / Kadin rollout
- goal
- Build a recognizable visual lane around an emerging artist and turn the world into repeatable social moments.
- my role
- Director, editor, VFX, rollout visuals, and social-first clip development.
- what I made
- Music videos, reels, vertical clips, VFX moments, and visual identity pieces around 20v1, Johnny Gat, and Tell On Me.
- where it lived
- Instagram Reels, TikTok, YouTube, artist pages, pinned posts, and original-sound discovery surfaces.
- impact
- Hundreds of thousands of views around 20v1 and multiple high-performing social clips, including 530 videos using the sound.
- why it worked
- I treated the Tung Tung Tung Sahur meme as a live distribution lane, then built the visuals around a recognizable prop, repeatable silhouette, and short clips people could instantly understand, quote, remix, and push through the trend.
major artist release / co-edit
Rich The Kid x Kodak Black / Rain Snow
- goal
- Support a mainstream rap release with a clean, high-energy edit built for video platforms and music discovery.
- my role
- Co-Editor.
- what I made
- Official-video co-edit balancing performance, location, pace, and release polish.
- where it lived
- Official YouTube video, artist socials, release-link destinations, and public music-video discovery.
- impact
- 2M+ public YouTube views, adding a strong missing proof point to the public impact story.
- why it worked
- The cut gives the record immediate scale: recognizable artists, direct performance energy, and visual pace that works on first watch.
sports-commercial visual strategy
Nike spec / Run For It
- goal
- Make lean production feel like a sports campaign: athletic, local, premium, and built for fast recognition.
- my role
- Director, DOP, editor, and producer.
- what I made
- A complete spec spot built around speed, detail, city texture, and a clear commercial idea.
- where it lived
- Portfolio hero work, social-ready cutdowns, spec-commercial presentation, and pitch-facing proof.
- impact
- Shows the bridge between director taste and content marketing: concept, production, edit, and delivery.
- why it worked
- The piece sells movement before product. Low angles, pace, detail, and city texture make the brand feel active.
product campaign / social cutdowns
Botany Scientifics / Grounded
- goal
- Turn a product into a lifestyle story that could live as multiple campaign films without feeling repetitive.
- my role
- Editor.
- what I made
- Hero edits and cutdowns using routine, pressure, release, product detail, and lifestyle texture.
- where it lived
- Brand social, campaign edits, Vimeo delivery, and post-house presentation.
- impact
- A multi-edit product campaign showing commercial clarity, repeatable structure, and a scalable brand voice.
- why it worked
- Each edit keeps the product tied to a feeling instead of only a feature, making the content easier to remember and cut down.
fashion recap / event content
Justin Haynes / NY Bridal Fashion Week
- goal
- Make a live fashion moment feel polished and useful after the event instead of disposable recap content.
- my role
- Director, cinematographer, and editor.
- what I made
- A fashion recap built from backstage detail, designer presence, runway movement, and emotional pacing.
- where it lived
- Fashion portfolio, brand/social recap use, event recap delivery, and client-facing proof of craft.
- impact
- Shows the ability to turn one event day into a premium content asset with atmosphere, story, and brand memory.
- why it worked
- The recap follows the energy of the day while protecting the craft: clothing, room, designer, and audience each get a role.
services / skills
where the creative work translates
social strategy
Content calendars, campaign rollout, short-form hooks, trend research, caption/copy direction, and community-driven content.
content production
Creative direction, video editing, brand storytelling, commercial content, music video marketing, and release assets.
post and performance
Audience retention, Instagram Reels, TikTok, YouTube Shorts, AI-enhanced content, VFX, and cutdown systems.
music
sports
fashion
commercial
wellness
live events
artist rollouts
culture brands
proof
selected public-facing receipts
resume
ats-friendly one-page version
hire the person who can think the rollout and make the asset.
Built for social media manager, content marketing specialist, digital content producer, creative strategist, marketing coordinator, brand content strategist, and social media content manager roles.
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